{"id":53,"date":"2021-08-26T11:05:32","date_gmt":"2021-08-26T09:05:32","guid":{"rendered":"https:\/\/drupalpro.dk\/?p=53"},"modified":"2021-08-23T16:56:45","modified_gmt":"2021-08-23T14:56:45","slug":"hvorfor-markedsfoering-er-altafgoerende","status":"publish","type":"post","link":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/","title":{"rendered":"Hvorfor markedsf\u00f8ring er altafg\u00f8rende"},"content":{"rendered":"<center><img decoding=\"async\" src=\"https:\/\/drupalpro.dk\/wp-content\/plugins\/Disclaimer\/disclaimer2.jpg\" style=\"margin-top: 20px; height: 60px; width: auto;\"><\/center><p>N\u00e5r man ejer en virksomhed, s\u00e5 er der mange forskellige ting, som er enormt vigtigt. Det er vigtigt at have styr p\u00e5 sit regnskab, det er vigtigt at have et godt produkt, at g\u00f8re sin kunder glade, osv. Derudover er der dog ikke nogen tvivl om, at markedsf\u00f8ring er ekstremt vigtigt. Markedsf\u00f8ring f\u00f8rer til salg og en \u00f8get kendskabsgrad, hvilket naturligvis er to af de absolut vigtigste ting for virksomheder.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>I dette indl\u00e6g vil vi komme med fire gode grunde til hvorfor markedsf\u00f8ring er s\u00e5 vigtigt.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Salg, salg, salg<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>F\u00f8rst og fremmest, s\u00e5 er markedsf\u00f8ring naturligvis vigtigt, da det er markedsf\u00f8ring der generer salg. Man kan have en helt fantastisk virksomhed med de absolut bedste produkter, men hvis man ikke f\u00e5r skabt nogen oms\u00e6tning, s\u00e5 kan virksomheden ikke overleve. I sidste ende er oms\u00e6tning altafg\u00f8rende og eftersom at markedsf\u00f8ring er hvad der genererer oms\u00e6tning, s\u00e5 er markedsf\u00f8ring alts\u00e5 ogs\u00e5 altafg\u00f8rende.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>En \u00f8get kendskabsgrad<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Derudover hj\u00e6lper markedsf\u00f8ring virksomheden med at f\u00e5 en \u00f8get kendskabsgrad. Det er vigtigt at s\u00e5 mange s\u00e5 muligt kender til din virksomhed, s\u00e5 den er i deres tanker, n\u00e5r de skal ud og k\u00f8be lige pr\u00e6cis det som din virksomhed s\u00e6lger. Hvis ikke disse personer kender til din virksomhed, s\u00e5 v\u00e6lger de bare en af dine konkurrenter i stedet for. Det er alts\u00e5 ekstremt vigtigt, at have en h\u00f8j kendskabsgrad og lige netop dette kan markedsf\u00f8ring levere.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Digital tilstedev\u00e6relse<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Udover en kendskabsgrad helt generelt, s\u00e5 er det ogs\u00e5 ekstremt vigtigt at have en digital tilstedev\u00e6relse. Det kan v\u00e6re p\u00e5 de sociale medier, hvor man l\u00e6gger opslag op og hele tiden minder folk om ens virksomhed. Det kan dog ogs\u00e5 v\u00e6re p\u00e5 Google. Langt de fleste s\u00f8ger efter et produkt p\u00e5 google f\u00f8r de k\u00f8ber og det er naturligvis derfor vigtigt, at lige netop din virksomhed dukker op i s\u00f8geresultaterne.<\/p>\n<p>&nbsp;<\/p>\n<p>Forestil dig at du har en SEO virksomhed i Thisted. Hvis s\u00e5 der er en lokal virksomhed i Thisted, som gerne vil hyre nogen til at lave SEO for dem, s\u00e5 g\u00e5r de med god sandsynlighed ind og s\u00f8ger p\u00e5 <a href=\"https:\/\/apolloweb.dk\/seo-thisted\/\">SEO Thisted<\/a>. Her skal din SEO virksomhed dukke op, da det kan v\u00e6re en k\u00e6mpe m\u00e6ngde nye kunder der kommer ind p\u00e5 den m\u00e5de.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Fort\u00e6l om din virksomhed og dine produkter<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Sidst men ikke mindst, s\u00e5 giver markedsf\u00f8ring dig muligheden for at fort\u00e6lle befolkningen om din virksomhed og dine produkter, samt hvorfor at de skiller sig ud og er bedre end de andre alternativer der er p\u00e5 markedet.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e5r man ejer en virksomhed, s\u00e5 er der mange forskellige ting, som er enormt vigtigt. Det er vigtigt at have styr p\u00e5 sit regnskab, det&hellip;<\/p>\n","protected":false},"author":1,"featured_media":55,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hvorfor markedsf\u00f8ring er altafg\u00f8rende - Drupalpro.dk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvorfor markedsf\u00f8ring er altafg\u00f8rende - Drupalpro.dk\" \/>\n<meta property=\"og:description\" content=\"N\u00e5r man ejer en virksomhed, s\u00e5 er der mange forskellige ting, som er enormt vigtigt. Det er vigtigt at have styr p\u00e5 sit regnskab, det&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/\" \/>\n<meta property=\"og:site_name\" content=\"Drupalpro.dk\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-26T09:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/drupalpro.dk\/wp-content\/uploads\/2021\/08\/pexels-andrea-piacquadio-927451.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ad-mi-nist\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"ad-mi-nist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/\"},\"author\":{\"name\":\"ad-mi-nist\",\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/#\\\/schema\\\/person\\\/ba8a819091b77c86f313d0945a0db62b\"},\"headline\":\"Hvorfor markedsf\u00f8ring er altafg\u00f8rende\",\"datePublished\":\"2021-08-26T09:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/\"},\"wordCount\":474,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/drupalpro.dk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/pexels-andrea-piacquadio-927451.jpg\",\"articleSection\":[\"Artikler\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/\",\"url\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/\",\"name\":\"Hvorfor markedsf\u00f8ring er altafg\u00f8rende - Drupalpro.dk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/drupalpro.dk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/pexels-andrea-piacquadio-927451.jpg\",\"datePublished\":\"2021-08-26T09:05:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/#\\\/schema\\\/person\\\/ba8a819091b77c86f313d0945a0db62b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#primaryimage\",\"url\":\"https:\\\/\\\/drupalpro.dk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/pexels-andrea-piacquadio-927451.jpg\",\"contentUrl\":\"https:\\\/\\\/drupalpro.dk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/pexels-andrea-piacquadio-927451.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/2021\\\/08\\\/26\\\/hvorfor-markedsfoering-er-altafgoerende\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/drupalpro.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hvorfor markedsf\u00f8ring er altafg\u00f8rende\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/#website\",\"url\":\"https:\\\/\\\/drupalpro.dk\\\/\",\"name\":\"Drupalpro.dk\",\"description\":\"Artikler om tech, business og programmering\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/drupalpro.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/drupalpro.dk\\\/#\\\/schema\\\/person\\\/ba8a819091b77c86f313d0945a0db62b\",\"name\":\"ad-mi-nist\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23ebca78386d3eb9ba9b8e7cd445035f2d8398ba87d93e01e4cc8e85b5bd1aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23ebca78386d3eb9ba9b8e7cd445035f2d8398ba87d93e01e4cc8e85b5bd1aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23ebca78386d3eb9ba9b8e7cd445035f2d8398ba87d93e01e4cc8e85b5bd1aef?s=96&d=mm&r=g\",\"caption\":\"ad-mi-nist\"},\"sameAs\":[\"https:\\\/\\\/drupalpro.dk\"],\"url\":\"https:\\\/\\\/drupalpro.dk\\\/index.php\\\/author\\\/ad-mi-nist\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hvorfor markedsf\u00f8ring er altafg\u00f8rende - Drupalpro.dk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/","og_locale":"da_DK","og_type":"article","og_title":"Hvorfor markedsf\u00f8ring er altafg\u00f8rende - Drupalpro.dk","og_description":"N\u00e5r man ejer en virksomhed, s\u00e5 er der mange forskellige ting, som er enormt vigtigt. Det er vigtigt at have styr p\u00e5 sit regnskab, det&hellip;","og_url":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/","og_site_name":"Drupalpro.dk","article_published_time":"2021-08-26T09:05:32+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/drupalpro.dk\/wp-content\/uploads\/2021\/08\/pexels-andrea-piacquadio-927451.jpg","type":"image\/jpeg"}],"author":"ad-mi-nist","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"ad-mi-nist","Estimeret l\u00e6setid":"2 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#article","isPartOf":{"@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/"},"author":{"name":"ad-mi-nist","@id":"https:\/\/drupalpro.dk\/#\/schema\/person\/ba8a819091b77c86f313d0945a0db62b"},"headline":"Hvorfor markedsf\u00f8ring er altafg\u00f8rende","datePublished":"2021-08-26T09:05:32+00:00","mainEntityOfPage":{"@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/"},"wordCount":474,"commentCount":0,"image":{"@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#primaryimage"},"thumbnailUrl":"https:\/\/drupalpro.dk\/wp-content\/uploads\/2021\/08\/pexels-andrea-piacquadio-927451.jpg","articleSection":["Artikler"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/","url":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/","name":"Hvorfor markedsf\u00f8ring er altafg\u00f8rende - Drupalpro.dk","isPartOf":{"@id":"https:\/\/drupalpro.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#primaryimage"},"image":{"@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#primaryimage"},"thumbnailUrl":"https:\/\/drupalpro.dk\/wp-content\/uploads\/2021\/08\/pexels-andrea-piacquadio-927451.jpg","datePublished":"2021-08-26T09:05:32+00:00","author":{"@id":"https:\/\/drupalpro.dk\/#\/schema\/person\/ba8a819091b77c86f313d0945a0db62b"},"breadcrumb":{"@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#primaryimage","url":"https:\/\/drupalpro.dk\/wp-content\/uploads\/2021\/08\/pexels-andrea-piacquadio-927451.jpg","contentUrl":"https:\/\/drupalpro.dk\/wp-content\/uploads\/2021\/08\/pexels-andrea-piacquadio-927451.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/drupalpro.dk\/index.php\/2021\/08\/26\/hvorfor-markedsfoering-er-altafgoerende\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/drupalpro.dk\/"},{"@type":"ListItem","position":2,"name":"Hvorfor markedsf\u00f8ring er altafg\u00f8rende"}]},{"@type":"WebSite","@id":"https:\/\/drupalpro.dk\/#website","url":"https:\/\/drupalpro.dk\/","name":"Drupalpro.dk","description":"Artikler om tech, business og programmering","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/drupalpro.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Person","@id":"https:\/\/drupalpro.dk\/#\/schema\/person\/ba8a819091b77c86f313d0945a0db62b","name":"ad-mi-nist","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/23ebca78386d3eb9ba9b8e7cd445035f2d8398ba87d93e01e4cc8e85b5bd1aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23ebca78386d3eb9ba9b8e7cd445035f2d8398ba87d93e01e4cc8e85b5bd1aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23ebca78386d3eb9ba9b8e7cd445035f2d8398ba87d93e01e4cc8e85b5bd1aef?s=96&d=mm&r=g","caption":"ad-mi-nist"},"sameAs":["https:\/\/drupalpro.dk"],"url":"https:\/\/drupalpro.dk\/index.php\/author\/ad-mi-nist\/"}]}},"_links":{"self":[{"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":1,"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/posts\/53\/revisions\/54"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/media\/55"}],"wp:attachment":[{"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drupalpro.dk\/index.php\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}